Project

QBE Marketing Campaign 2018
‘The Innovation Series’

Theme

What’s driving industry change? Innovations in Technology, logistics, transport, construction, engineering & manufacturing, cyber crime and motor.

Digital

CIR
Commercial Risk
Insurance Times
Insurance Insider
Insurance Insider
Insurance Age
Insurance Post
Intelligent Insurer
Insurance Day
Insurance Trade

Format

Wallpaper
Skin
Billboard
Leaderboard
Halfpage
MPU
Mobile

Print

CIR
Insurance Business
Insurance Times
Insurance Times
Insurance Age
Insurance Post
Commercial Risk

Format

Cover Wrap
Full page
Double Page Spread

Deliverables

Visual concept for print and digital, including QBE Campaign micro-site and social media.
Release new campaign every month (February – December) for UK and European Market: France, Germany, Italy, Spain.