QBE Marketing Campaign
‘The Unpredictability Series’

Theme

Predictably Unpredictable within Insurance, Cyber, Property, Catastrophe, Culture and Future

Digital
CIR
Commercial Risk
Insurance Times
Insurance Insider
Insurance Insider
Insurance Age
Insurance Post
Intelligent Insurer
Insurance Day
Insurance Trade
Format
Wallpaper
Skin
Billboard
Leaderboard
Halfpage
MPU
Mobile
Print
CIR
Insurance Business
Insurance Times
Insurance Times
Insurance Age
Insurance Post
Commercial Risk
Format
Cover Wrap
Full page
Double Page Spread
Deliverables
Visual concept for print and digital, including QBE Campaign micro-site and social media.
Release new campaign every month (February-October) for UK and European Market: France, Germany, Italy, Spain.

Hero Campaign

Other Campaigns

Digital banners

Print

Reception screens

Micro-website